Website Marketing
Our website marketing encompasses a number of elective services to help increase traffic to your site and raise your page ranking in search engines for specific key words or phrases. Good marketing helps to drive potential customers to your site. Good website design helps to engage customers and keep them on your site or coming back. A marketing strategy combines effective marketing with excellent website design and content so you achieve the bottom line – customers!
Equine Online Design offers some marketing stategies that are manageable in budget and flexible in duration. These generally have an initial set up service fee and a monthly maintenance fee. Of course you can elect to have everything set up and then do the maintenance yourself or in-house. We can even provide training for you or an employee on how to do the maintenance.
We can create marketing packages that are custom tailored for your specific needs.
Lead Capture Integration & Management
Every type of business should have a way to (legitimately) capture visitor’s emails via a voluntary sign-up form. You never know when a website visitor may become a customer and by having a way to stay in touch you have a greater chance of making them YOUR customer.
Newsletter Marketing Campaigns
Email marketing (the legitimate kind…) provides a great venue for keeping your customers informed about your business and what you’re offering. With regular emailing, you also stay in the forefront of your customers minds.
Website Statistics, Review & Goals and Advertising
Equine Online Design offers a means for you to gain an overview of your website health. We will compile a comprehensive monthly or weekly report based on an in-depth review of your Analytics Tracking Data. We will point out what seems to be working on your site and what doesn’t. We can set up off-line advertising goals to track, integrate AdWords into Analytics Goals for tracking or create feedback forms or surveys for clients. We will brainstorm with you methods of promoting your site on- or offline and track the effectiveness of these methods.
Website Pay-Per-Click Advertising Campaign Management
Equine Online Design will run and manage your ad campaigns through Google AdWords and Pay-Per-Click. We provide follow-up in the form of data analysis and review of the methods employed. We Adjust ads as needed, correlate ads to target pages, match ads with content, recommend actions for ad follow through, and align goals of your business and website to ad purpose.
Social Media
Equine Online Design can set up FaceBook and Twitter accounts for your business. We can also help maintain activity on these accounts.